Jessica Terlikowski, Director of Prevention Technology at AIDS Foundation Chicago, talks with HIVE’s Shannon Weber about lessons learned from the Female Condom Coalition’s campaign as they relate to PrEP implementation for women.

Lessons learned:

    • Implementing new technologies takes time
    • Build on prior successes to create more options
    • Create both access and demand
    • Support community gatekeepers
    • Educate providers to change bias
    • Find and celebrate the “spark plugs”

 

 

Watch Jessica and Shannon’s previous video on what the female condom is, about successful roll-out, new products in the pipeline and why “female condom” is actually a narrowly defining name.

 

Anna Forbes explains what the Paper Doll Campaign is about:

“Between 2011 and 2012, Universal Access to Female Condoms (UAFC) Joint Programme conducted a global campaign to draw the attention of communities, funders, policy-makers and the media to the urgent, broad-based demand for female condoms (FCs) that exists around the world. We did this through the interactive use of thousands of paper dolls.

We printed up four basic paper doll designs to suggest people in various global regions and found over 40 NGO partners (see list following) willing to accept thousands of blank paper dolls. These partners took the dolls to events, presentations, meetings, community, clinics – wherever they went to talk about FCs and HIV prevention. There, they invite as many people as possible to write or draw something on a doll (one per person) to express their thoughts on FCs.

When displayed, these completed and decorated dolls disprove the long-standing myth that that there is no substantial global demand for female condoms. Each doll bears an individual message – the voice of the person who completed the doll. Each also documents a conversation about female condoms that occurred between the person providing the doll and the person who completed it. These occurred – and the messages appear — in dozens of different languages. The dolls served as an effective tool for initiating conversations and sharing information about female condoms with people who often had never heard of them. Viewed collectively, the completed dolls give visibility to the demand for more choice, lower prices and greater access to female condoms.

Our partners showed remarkable creativity in their use of this tool. The dolls have been featured on radio and television talk-shows, in newspaper articles, in marketplace demonstrations, at educational and fund-raising events, at HIV/AIDS and women’s health facilities, in Parliaments, at massive trade shows, at national, regional and international conferences, and twice at the United Nations. The Campaign succeeded because of the dolls are simple, their appeal is universal, and they serve not only to teach but also to enable “every day” people to be heard.

The Campaign’s global outreach culminated with the 2012 International AIDS Conference in Washington DC. Throughout the 6-day conference, young volunteers collected messages on dolls from people at the conference and connected the dolls in long chains. Messages were also collected digitally through Facebook and Twitter outreach, printed out and placed on dolls. The dolls completed at the conference were added to the existing collection for a total of 15,000 dolls – bearing messages from all over the world. These were on display to thousands of conference delegates and over 65 US and international media outlets, where they garnered significant press coverage.

Since then, various NGOs have taken possession of parts of the collection and are using their adopted dolls in events as their continue their advocacy work for better access to female condoms.” (Forbes)

 

 

 

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For more information on the Paper Doll Campaign, check out this article from Ms. Magazine and the Female Condoms 4 All UAFC Joint Programme.